FASHION BY THE RULES: Lina Osterman

She may not be a household name but you better get to know her. By her 30th birthday Lina Osterman has had one successful line that was sold to Topshop, completed her studies at Central St. Martins, and now has an eponymous collection for those who might take a liking to a somewhat softer Rick Owens and recall the start of Gareth Pugh.

Ms. Osterman is Swedish born but remains in London to work on this fabulous collection. As she will tell you, she tends not to design for a specific gender and so the appeal is for whoever might take a fancy to it. The viewpoint is decidedly young, decidedly hip, and decidedly “uber trendy.” Much of it is usually black and somewhat easy to wear, given a few exceptions. She exhibits great sartorial skills as well as dressmaking talents that define her customer physique as well as taste level. I am a great lover of fringe and studs and she has most certainly made great use of them as embellishments of her simple refined shapes.

As is always the case for a company such as this, it is always discovered first by the stylists and that means that the retailers cannot be far behind. My suggestion is to keep your eyes open for her and her talents as you will be seeing much more of her in the near future.

Many thanks to MAO public relations for bringing her to my attention and as always, keep up with me at http://jeffybruce.blogspot.com/ or on Facebook See you next week.

Headlines This Week 4/3

• It’s nice to see Anna Faris in clothes and looking like she has more than three brain cells. I don’t know who’s her agent but can someone tell them that the whole House Bunny, looking like a pin up in mens magazine thing is so not cool. Thank god someone is trying to make this girl seem like she has some sense, fashion sense that is… FashionIndie.com
• Hot on the heels of Gwyennie Paltrow, Pamela Anderson has announced that she too is a fashion designer. Yes if you thought 2009 had already seen enough collaborations then think again, because here’s one more. The Baywatch buxom beauty has teamed up with ex-Heatherette designer Richie Rich to create an ethical footwear line. MyFashionLife.com
• The arrival of Topshop/Topman this week has sent New Yorkers into something of a frenzy. Fashion followers are desperate to get their hands on the British label’s cheap and cheeky product while partygoers are anxiety ridden over which of the three opening parties they’re invited to. (Yes, there are three. Apparently just one — or none — seemed too 2009.) WWD.com
• Every time a big event comes up, I find myself scurrying around for something to wear. I want to buy the hottest frock off the rack but I, literally, do not want to pay the consequences. And seriously, what girl wants to fork over $500 for a dress she’ll wear a couple times a year? Well, it looks like we can have our cake and eat it too through a cool site called WearTodayGoneTomorrow.com. FabSugar.com
• Soon you’ll be able to channel style icon Nicole Richie from head to toe — at least as far as accessories are concerned. Following the success of her line of headbands and jewelry, the star has just inked a deal to design footwear, WWD reports. People.com
• Okay, so I’m not a dude, but god Gisele is gorg!! Supermodel, humanitarian, quarterback’s wife, and May cover girl for Vanity Fair, duh duh duh… Gisele Bündchen. Apparently she also sells magazines if she’s on the cover. VanityFair.com

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