FASHION BY THE RULES: Tee Time

Well it is going to be Tee time before we know it, at least once all this winter weather disappears. The one good thing is that it is always Tee time almost everywhere. The tee shirt has become an all year item whether it is layered or worn on its own. This week is about two companies which offer tees and some complimentary items which might be of interest.

Rizumu ( www.rizumuplanet.com ) is the brain child of a former movie marketing executive who started this lifestyle brand of tees and accessories after being drawn back to his first love, fashion. The company focuses on the DJ culture with special attention paid to comic book art complete with featured graphic artists. There are even pieces of jewelry which are included and now Pauly D from The Jersey Shore (MTV) has been caught wearing it. It’s a must have for yourself or the totally connected music lover in your life. My favorite piece is the multi zip sweat jacket, and the best part is that it is totally unisex so everyone can have it.

Manaomakani ( www.manaomakani.com ) is the brainchild of an industry veteran who has spent his life creating clothes for the Gap, Express, and Esprit to name a few. Now he wants to give back to the environment and has created this collection of TOTALLY ecologically and environmentally friendly tees and hoodies. It is amazing that the entire manufacture is “green” as well as all the part and materials, which is really rare as most companies boast eco-friendly materials and then are made in the hell hole factories of China, but these products are 100% green and made in San Francisco. The company even gives back financially after each purchase. The bottom line is, you get to do your part for the environment as well as own a truly spiritual article of clothing. Read the history on their site and be motivated to help beautify the world in the literal and figurative sense. ALOHA for this week.

Don’t forget to look for me on Facebook, www.examiner.com/ ,or http://datingsymbol.com/category/beauty-and-fashion/.

FASHION BY THE RULES: Camilla Wellton

The name is Camilla Wellton and her location is the unlikely Stockholm, Sweden. It is not the first place you think of when you think of fashion but as we find come to find out, fashion is alive and well in Scandinavia. Ms. Wellton is quite young by the standards of fashion but mature to enough to render surprisingly sophisticated designs which are both eco-friendly and bespoke.

The clothing reminds one of Balenciaga with the nipped waists, echoes some of the architecture and structure of Montana and the late Ferre and yet retains much of the softness that is Italian in nature. The coats are of extreme proportions and still very elegant while the dresses are clearly for the more body conscious of customers.

The organic shapes within the collection clearly remind us of the art of origami but the clothes are distinctly modern in their line and inspiration. There is great promise here and with continued energy, these clothes will be on the international radar screen as well as on the local Stockholm fashion scene. Keep your eyes open for her and see if you can score a coat or dress by visiting her namesake website as well as http://www.notjustalabel.com/camillawellton.

As for me, you can find me at my usual places on Facebook or at http://jeffybruce.blogspot.com/. Till next time when I will bring news of New York Fashion Week.

Ten Minutes with Audrey and Roni of Generation Love

When is a basic anything but? When it’s an eco-friendly tee from Generation Love, the NYC-based t-shirt line by designers Audrey Bressa-Valcourt and Roni Hirshberg. With a philosophy that comfortable can also be chic and exponentially sexy, the designing duo’s line of 100% organic cotton t-shirts can hold their own on their own or peeking out from under a cardie or structured jacket. According to their website Audrey and Roni love Paris, room service, sunny days, and making a difference, just to name a few things. Like I said, what’s not to love about Generation Love?

Oligoville: In five words or less, Generation Love is. . .

Audrey & Roni: Chic, cool, comfortable, off-beat, eco-friendly.

Oligoville: How would you describe your ideal customer?

Audrey & Roni: Someone who can appreciate that our product is made in New York City, who pays attention to detail, and who likes to be comfortable but jazzed up.

Oligoville: How’d you end up as designers?

Audrey & Roni: We literally decided in one day we would start a t-shirt line, and we did! We have always had entrepreneurial spirits with a desire to create. One day we were listening to music and having fun, and it dawned on us to put that energy into a clothing line as a way to share our point of view and spread the love!

Oligoville: How/when did you launch your brand?

Audrey & Roni: We started two years ago from scratch while working full time. We literally went from store to store to show the line with a suitcase and a pair of heels.

Oligoville: Why t-shirts?

Audrey & Roni: We LOVE t-shirts! That is who we are, what we wear every day, and what we feel the most sexy and cool in.

Oligoville: Who and/or what inspires you?

Audrey & Roni: Music, people in the street, cities, and our friend Gio.

Oligoville: What’s 24 hours like in your life?

Audrey & Roni: Craziness. There is always something to do and usually not enough time in the day to do it all.

Oligoville: What’s in your closet? What are you wearing right now?

Audrey & Roni: In our closets there are lot of jackets and blazers. We pretty much wear one of our tees with some sort of jacket all the time. Right now Audrey is wearing one of our old-school hoodies that we made. Maybe it will make a come back.

Oligoville: Tell us about some unexpected setbacks you have faced since starting your business and what you learned.

Audrey & Roni: The list of set backs is wayyy too long to start! In any business you have to be prepared for the unexpected, and in this industry there is a lot of unexpected!   We have to remind ourselves that if we would have given up at the first bump in the road we would have stopped a long time ago. We have learned there is always a solution to everything.

Oligoville: What has been the most rewarding part of your career?

Audrey & Roni: Having clients contact us to tell us how much they love the brand and want to support us.

Oligoville: Tell us where you expect to see your business in the next five years.

Audrey & Roni: We are launching our online store this week, so hopefully it will be established and well known at that point!

Oligoville: Any advice for aspiring entrepreneurs?

Audrey & Roni: Don’t take anything personally.

Oligoville: What’s on your playlist right now?

Audrey & Roni: Passion Pit, La Roux, Brahms, Empire of the Sun…

Oligoville: Any last words?

Audrey & Roni: LOVE IS FANTASTICO!

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