Ten Minutes with Lisa and Dan Soltis of LAS Jewelry

If you like your vintage  demure and dainty, then you might want to skip this post. If you’re in the market, however, for a boldly sculptural vintage remix—think a handcast crow’s skull charm and grandma’s favorite brooch—then you’ll love LAS Jewelry. Beautifully patinated butterfly wings, distressed leather rosettes, punk studs, vintage rhinestones, and drapey chains all take on new life as look-at-me pieces thanks to husband-and-wife designers Lisa and Dan Soltis.  Here’s more from the redux masters . . .

Oligoville: In five words or less, LAS Jewelry is. . .

Lisa & Dan: Detailed, corroded, layered, stitched, statement.

Oligoville: How would you describe your ideal customer?

Lisa & Dan: Someone who wants to make statement, who has an appreciation and excitement for our work and wants to have a piece of that process.

Oligoville: How’d you end up as designers?

Lisa & Dan: Both of us have always been artists and have had a number of careers in artistic fields. Inevitably we ended up with the desire to make a career out of our own work and felt that jewelry was a medium where we could combine both our 2-d and 3-d talents.

Oligoville: How/when did you launch your brand?

Lisa & Dan: 2009 was definitely a poignant year. We had been toying around with the jewelry for a couple of years before that, and decided to make a proper go of it.

Oligoville: What attracted you to working with vintage materials?

Lisa & Dan: Our love of old things, and our belief that they should be given new life. In addition, of course, the green aspect and using materials that don’t have to be newly manufactured always makes the earth, and us, happy.

Oligoville: Who and/or what inspires you?

Lisa & Dan: Scientific illustration and anatomy books; prints from India, Africa, and Mexico; desert plants and creatures; the L.A. architecture and color palette, which is a scheme of washed out pastels with pops of bright hues; our childhood toys and backyard explorations; our friends, family, and faith.

Oligoville: What’s 24 hours like in your life?

Lisa & Dan: Working at home in our loft, multi-tasking, and prioritizing a number of projects. Dan will be sculpting a new wax while Lisa, will be hand sewing a leather creation. We’re also snacking several times a day and maybe a walk with our puppy is mixed in there somewhere.

Oligoville: What’s in your closet? What are you wearing right now?

Dan: Vintage tees and button downs, worn out jeans, leather boots. Right now I have on a 1980s tee with an eagle screen print and jeans.

Lisa: It kind of looks like a costume house: prints, sequins, lots of vintage. Right now I’m wearing Earl jeans, an oversized 1980s printed cotton button up, and a vintage rainbow suede belt.

Oligoville: What’s in your bag right now?

Dan: In my french army man bag I have a sketchbook, shades, extra pens, emergency change.

Lisa: A vintage eel skin wallet from an estate sale, African print make-up bag, mini leather journal, micron pens.

Oligoville: Tell us about some unexpected setbacks you have faced since starting your business and what you learned.

Lisa & Dan: Facing our daily and dire need for wisdom—in both business and creativity. We’ve learned the hard way from looking at this from an artist’s point of view rather than from a business perspective. It’s insanely challenging to keep up with organization, updates of many kinds, idea development, and financial balance and intelligence, all to create things we love, to make art. We are constantly learning to edit, time manage, and to work effectively as a team.

Oligoville: What has been the most rewarding part of your career?

Lisa & Dan: Gaining recognition from doing what we believe we are meant to do.

Oligoville: Tell us where you expect to see your business in the next five years.

Lisa & Dan: We have a list of stores/retailers where we’d love to see LAS. We’d also love to have a steady flow of sales online, a solid fan base/following, and a definite voice in the fashion world.

Oligoville: Any advice for aspiring entrepreneurs?

Lisa & Dan: Keep going, creating, and acting on at least 90% of your ideas. There are bound to be some amazing things in the mix if you do so. Travel if you have the means and document everything you see. Keep insane journals and sketchbooks, inspiration walls, etc. Keep yourself grounded business-wise and get someone to manage that area for you if you can’t do it yourself!

Oligoville: What’s on your playlist right now?

Lisa & Dan: Rush 2112, the Raconteurs, MGMT, Miles Davis, Allison Krauss, Zeppelin….

Oligoville: Last words?

Lisa & Dan: Thank you.